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Develop your 5-minute SEO business case

We know that its difficult to commit to the expense of search engine optimization services. If you are looking for SEO services, chances are you've met people who have spent a lot of money on SEO with very little to show for it. You may even be one of those people. Hopefully, we can change how you look at SEO, and what you expect for your investment.

We understand your need to make a business decision, to have a reasonable expectation that your SEO investment will pay off. That requires a little bit of leg work, and we'll show you exactly how to do that. So indulge us a little, if you're ready. Get a pencil and a piece of paper and let's figure out the following information.

Before we get started, let's first define what we mean by keyword. A keyword is any word OR PHRASE that someone might enter into a Google search. That's just so you don't get hung up thinking you can't use multiple words for keywords. You can.

So first, determine the keyword that you want your site to rank for. I would recommend that even if you think you know for sure, check with Google to see if there are enough searches to justify your choice. Some guidelines:

  • Choose relevance over search volume
  • Choose from a clients perspective. (They may not know your acronyms and buzzwords)
  • Look at your site analytics and see what search terms you are being found for now
  • Click the Google Keyword Discovery tool to find appropriate keywords (below)
  • For now, we are looking for the best single keyword (or keyword phrase) 
     

GOOGLE KEYWORD DISCOVERY

Here's the information you'll need for this exercise.

  • Best keyword or keyword phrase choice
  • Monthly search volume for that keyword (From the Google Keyword Discovery tool)
  • Your annual value of a client using products or services related to this keyword
  • Assume 1% of your website visitors become clients (or choose a different percentage).
  • Desired Rank
  • Estimated SEO Investment to achieve desired rank
ESTIMATE SEO INVESTMENT 

Want to know what's behind the numbers? SEO PREDICTIONS

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