We know that its difficult to commit to the expense of search engine optimization services. If you are looking for SEO services, chances are you've met people who have spent a lot of money on SEO with very little to show for it. You may even be one of those people. Hopefully, we can change how you look at SEO, and what you expect for your investment.
We understand your need to make a business decision, to have a reasonable expectation that your SEO investment will pay off. That requires a little bit of leg work, and we'll show you exactly how to do that. So indulge us a little, if you're ready. Get a pencil and a piece of paper and let's figure out the following information.
Before we get started, let's first define what we mean by keyword. A keyword is any word OR PHRASE that someone might enter into a Google search. That's just so you don't get hung up thinking you can't use multiple words for keywords. You can.
So first, determine the keyword that you want your site to rank for. I would recommend that even if you think you know for sure, check with Google to see if there are enough searches to justify your choice. Some guidelines:
GOOGLE KEYWORD DISCOVERY
Here's the information you'll need for this exercise.
Want to know what's behind the numbers? SEO PREDICTIONS